In the ever-evolving landscape of music, few artists manage to seamlessly blend auditory and visual experiences like I’MMORTAL. A music producer and vocalist with synesthesia, I’MMORTAL crafts her art in a unique space where sound and sight intertwine, creating an immersive sensory journey for her audience. Her latest single, “KILLED U IN A DREAM,” is a testament to this innovative approach, showcasing her prowess as an audio-visual artist.
I’MMORTAL’s synesthesia allows her to perceive music in vibrant colors and textures, a rare ability that deeply influences her creative process. “I can see colors and textures when I hear music,” she explains, “This affects how I produce my instrumentals and layer my vocals. This is also why visuals and music videos are so important to me. I am highly involved in the creation of my visuals/music videos as well. I consider myself an audio-visual artist.”
Her sound defies conventional genre boundaries, blending electronic and classical elements to produce something truly supernatural. “I love to run classical instruments through electronic processing to create bending supernatural sounds,” she describes. This genre-bending approach is evident in “KILLED U IN A DREAM,” where the fusion of these elements creates a hauntingly beautiful soundscape.
The new single, “KILLED U IN A DREAM,” is not just a song; it’s an experience. The music video, directed by the talented duo PXKRW and produced by Black Dog Films, is a visual feast that complements the song’s ethereal quality. According to I’MMORTAL, the video is about Rebirth, transforming feminine rage into power. “The story arc of the video is a supernatural being transforming into a rebirthed version of herself. This is why we wanted the first white look to highly contrast the final black look,” she explains.
The directors aimed to create a performance-based video that highlights styling and movement. The collaboration with movement director Donna Kim and stylist Danis Zhang resulted in avant-garde choreography and styling that perfectly aligns with I’MMORTAL’s artistic vision. The video features three main styling looks, each representing a different stage of metamorphosis. The second look, a chrome Neo-baby aesthetic, symbolizes the chrysalis stage of transformation.
I’MMORTAL’s commitment to her art is evident in every aspect of “KILLED U IN A DREAM.” From the intricate production of the music to the meticulously crafted visuals, she ensures that each element serves the overall narrative of rebirth and empowerment. Her ability to see and hear music in such a multifaceted way sets her apart in the industry, making her a true revolutionary.
For those looking to experience this masterpiece, the music video for “KILLED U IN A DREAM” can be found on YouTube here. Immerse yourself in the world of I’MMORTAL and witness the rebirth of an artist who is redefining the boundaries of music and visual art.
With “KILLED U IN A DREAM,” I’MMORTAL not only showcases her unique talents but also invites us all to join her on a transformative journey. As she continues to push the envelope, there’s no doubt that she will remain a trailblazer in the music industry.
